Advanced Content and Social Tactics to Optimize SEO
€0, aangeboden door Coursera
About this course: Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Created by:Â Â Â University of California, Davis
Taught by:Â Â Â Â Eric Enge, Co-Author of "The Art of SEO"
CEO, Stone Temple Consulting
Basic Info
Course 4 of 6 in the Search Engine Optimization (SEO) Specialization.
Commitment
4 weeks of study, 1-3 hours/week
Language
English
How To Pass
Pass all graded assignments to complete the course.
User Ratings
4.5 stars
Average User Rating 4.5See all 8 reviews
Course 4 of Specialization
Become an SEO Expert. Master search engine optimization tools and strategies
Search Engine Optimization (SEO)
University of California, Davis
Learn More
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from your peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
About University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Syllabus
WEEK 1
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s ...Â
10 videos, 1 reading
expand
Graded: Content Marketing Ecosystem
WEEK 2
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influenc...Â
6 videos, 1 reading
expand
Graded: Social Media Marketing
WEEK 3
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best...Â
5 videos, 1 reading
expand
Graded: Influence Marketing
WEEK 4
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partn...Â
8 videos, 2 readings
expand
Graded: Content Marketing & Social Media Plan