Capstone: Website Optimization Client Report
€0, aangeboden door Coursera
About this course: The Capstone Project will allow you to implement your SEO knowledge and gain practical experience optimizing a website, with a focus on On-Page SEO and client relationship management. The resulting plan may become part of your professional portfolio for interviewing prospective employers and/or clients. You will identify a medium size website of your choosing (25 – 100) pages. You will conduct a full website audit and create an SEO report with specific recommendations for the website to increase its organic search engine optimization. You will also develop a measurement plan for the client site going forward, with ongoing goals they can track and list what metrics they can track. Specific activities will include: • Identify a medium size website (25 - 100 pages) • Analyze the site and note any areas for improvement • Prepare interview questions for the client • Analyze the site audience and demographics • Perform keyword research for the website • Prepare a competitive keyword analysis • Select focus keywords • Perform a basic technical audit and note any issues
Created by:Â Â Â University of California, Davis
Taught by:Â Â Â Â Rebekah May, SEO Manager & Lead SEO Instructor
LeadQual & UC Davis Extension
Basic Info
Course 6 of 6 in the Search Engine Optimization (SEO) Specialization.
Language
English
How To Pass
Pass all graded assignments to complete the course.
Course 6 of Specialization
Become an SEO Expert. Master search engine optimization tools and strategies
Search Engine Optimization (SEO)
University of California, Davis
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Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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About University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Syllabus